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A Warm Welcome from

Jo & Jodi <3

 

Welcome to Ink & Assets!

We’re Jo and Jodi, the founders of Ink & Assets. We built this space just for you whether you are starting on your author journey or a seasoned wordsmith with a massive backlist and the bank balance to match.  If you’ve ever wished the publishing world came with a friendly, jargon-free financial manual (and maybe a strong cup of coffee), you are exactly where you need to be. This program won't teach you how to write a bestseller or which is the best book cover for your genre. what it will teach you is how to build a strong financial foundation if you are at the start of your journey and how to be smart with your money if you are a little farther along. Even though we’re all authors here, our lives are at completely different stages and our bank accounts are, too! There is no one-size-fits-all path here. We just want to make it ridiculously easy for you to sort your finances, protect your future, and ensure that more of your hard-earned money stays right where it belongs: in your pocket. Grab a plate, fill your mug, and let’s get your business thriving!

The Dynamic Duo Behind the Books

  • Meet Jo: I’ve been writing and publishing since 2014, sending hundreds of thousands of books out into the wild. Back in 2018, I launched Enchanted Quill Press to help indie authors publish with absolute confidence. It has grown into a total one-stop shop for authors—we handle everything from gorgeous book cover designs and top-tier editing to dedicated PA support and virtual assistance. Oh, and on top of all the book magic, I’m also a licensed financial consultant. Translation? I speak fluent "plot twist" and "profit margin."

  • Meet Jodi: I’m your resident wealth-building wizard! As a licensed financial consultant, I’ve spent years helping people crush their biggest goals, secure their futures, and make their money work just as hard as they do.

 

Rewriting the "Starving Artist" Story

FROM JO: I’ve been in this industry long enough to see a lot of incredibly talented authors come and go. Honestly, I’ve had plenty of moments myself where the money just wasn’t mathing, and I was this close to throwing in the towel.

But here’s the thing: I absolutely loved telling stories, and more than that, I believed in myself.

Eventually, all that grueling hard work paid off, and I started making real money selling books. But that's when my problems shifted. It went from, "How do I financially survive in this industry?" to, "What on earth do I do with this money now that I'm earning it?"

I realized I had taught myself how to make money in this business, but I had absolutely no idea how the financial mechanics worked, or the most prudent way to handle it.

That’s when I linked up with Jodi and decided to put myself through the rigorous training to become a licensed financial advisor. Originally, I did it purely for myself. But as I was learning the ropes, a lightbulb went off. I realized I wasn’t alone.

Let's be real—and I say this with nothing but love—authors have heads filled with dragons, spaceships, epic romances, and all the fun stuff. Spreadsheets aren't exactly our happy place! I knew right then that I wanted to impart everything I’ve learned to help other authors. If I had possessed this kind of financial savvy back in my early publishing days, I would have felt so much more confident.

That is exactly why Jodi and I teamed up to create Ink & Assets. Together, we are fiercely passionate about helping you grow your income, protect your hard work, and turn your words into lasting wealth.

Consider us your financial co-pilot. We are officially kicking the "starving artist" narrative straight to the curb. Say goodbye to spreadsheet dread and tax confusion. You’re going to walk away from this with total clarity, a massive confidence boost, and a financial game plan that actually fits your real, creative life.

You’re in Good Company

The absolute best part? You don’t have to figure any of this out alone. You are officially part of a tight-knit community of authors who truly get it. We’re here to celebrate your major wins, navigate the industry's crazy twists and turns, and help you step into your power as the absolute CEO of your own writing empire.

Ready to make your words make money? Let’s dive in! 

Making the Most of Your Membership

We want you to feel the love and get massive value from day one. Here is your quick start guide:

  1. Keep an eye on your inbox! We’ll be sending over exclusive resources, and community updates. Be sure to add us to your safe-sender list so you never miss a thing.

  2. Come say hello! Jump into the free community group and share what you write. Connecting with peers who understand both publishing deadlines and profit margins is an absolute game-changer.

  3. Check out the resources. Browse our specialized author spreadsheets and step-by-step guides at your own speed.

 Take it one page at a time. Building financial security is a journey, not a race, and we all have different starting lines. If you're a newly published author trying to figure out your first contract, focus just on that. If you're an indie author looking to scale up, dive straight into those tools. Even committing just 20 minutes a week to your business finances will pay massive dividends for your career.

 

 

You've got this.

Deciding to treat your writing as a profitable, professional business is incredibly empowering. In an industry that hasn't always been transparent, knowing how your money works is your ultimate superpower. We want you to earn more, protect your wealth, and design a life of total creative independence.

We are already so incredibly proud of you for taking ownership of your career, and we are absolutely thrilled to have you here.

Let's make it happen!

With love and royalties,

 

Jo & Jodi

Jo Armitage

Jodi Bouwman

Ink and assets logo without words.png

Need a Little Extra Plot Support?

While our community and resources are built to give you the tools to succeed on your own, we know that sometimes your business finances require a custom approach. If you’re feeling stuck, facing a complex situation, or simply want expert eyes on your business, we’re here for you. You can book us directly for tailored, one-on-one support. Don't let financial stress stall your creativity—let’s get your books balanced together.

Done-for-You Bookkeeping: Let us handle the spreadsheets and tracking so you can stay focused on writing your next bestseller.

Sit down with us to map out a sustainable, long-term financial strategy for your entire creative career.

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