Stop guessing your author profits.
THE COMPLETE MONEY COURSE FOR AUTHORS
Turn Your Royalties Into Real Wealth (Even If You Hate Math)
Typing “The End” is only half the story. Ink & Assets is the sequel every author needs: how to earn more from every book, keep more of every royalty, protect your backlist and your family, and turn your catalogue into wealth that doesn’t depend on your next release. Chapter by chapter, from clearing debt and surviving the royalty gap to tax, insurance, investing and retirement.
$249 · early-bird price ends 1st December
8
modules, mindset to retirement
45
plain-English lessons
15-tab
P&L tracker + full template vault
lifetime
access and updates
Be honest. How many of these are you?
X
A big launch month comes in, and three months later it's gone, with nothing to show for it.
X
The 60–90 day wait for royalties has you putting covers and ads on a credit card.
X
You have no idea which books actually turn a profit once editing, covers, ads and subscriptions are paid.
X
Tax season means a shoebox of receipts and a panicked weekend, and foreign platforms may be keeping 30% of your royalties.
X
If you got sick tomorrow, there's no plan for your income, your family or your books.
X
Retirement is a vague "someday" because self-employed income is too lumpy to plan around.
"I've earned money from books for over a decade. What changed everything wasn't earning more. It was finally knowing where every royalty should go."
Jo Armitage, founder of Ink & Assets
You're not bad with money. Nobody taught you what to do with author money.
Writing courses teach craft. Marketing courses teach you to sell more books. Nobody tells you what to do with the money once it arrives: how to pay yourself, what to set aside, how to protect it, and how to make it grow.
So authors earn good money for years and still end up with debt, no savings, no safety net and no retirement plan. Not because they didn't earn enough, but because nobody showed them where it should go.
Ink & Assets takes you from "where did it all go?" to a business that pays you, protects you and builds wealth while you write.
1
MAKE IT
Profitable launches, smarter pricing, ads that pay back, and more income from your backlist.
2
KEEP IT
Clear debt, build a buffer, run Profit First, plug cash leaks, and stop overpaying tax.
3
PROTECT IT
The right business structure, insurance, beneficiaries, and a plan for your IP and your family.
4
GROW IT
Reinvest wisely, invest outside your books, and build a retirement plan for lumpy income.
Before
"I think I made money this year?"
Credit cards cover the gap between releases
Tax season dread, every single year
No safety net if life goes sideways
Retirement is "someday"
After
Profit taken first from every payout
A cash buffer for the quiet months
Tax organised all year, nothing withheld that you don't owe
Your income, family and IP protected
Money invested and growing, whether you publish this month or not
What's inside: 8 modules, 45 lessons
Plain-English lessons, in the order you'd actually set things up. Start with the quiz and the course meets you where you are, whether you're a debut, a rising star or a seasoned pro.
MODULE 2 ·
DEBT
Clear the debt, build the buffer
Get debt under control before you build wealth, and create a cash cushion for the quiet months between releases.
Debt snowball · Debt avalanche · Your financial buffer
MODULE 1 ·
MINDSET & LEGAL FOUNDATIONS
From expensive hobby to Author CEO
Find out where you are on the author journey, set real milestones, map your finance roadmap, and choose the right business structure.
Author Journey quiz · Master Checklist · Milestones · Finance Roadmap · Sole prop vs LLC vs S-Corp
MODULE 3 ·
CASH FLOW & PROFIT
Know what every book really earns
Survive the royalty gap, run Profit First, price for profit, budget launches that pay back, and stop the currency and subscription leaks.
The Royalty Trap · ROI · Profit First · Wide vs KU · Direct sales · Pricing · International royalties
MODULE 4 ·
INCREASING REVENUE
Squeeze more from the books you've already written
Grow income through read-through, new formats and markets, revive dead backlist, and turn your publishing skills into side income.
Expanding your reach · Dead assets into cash · The author side hustle
MODULE 5 ·
ADS
Ads that pay for themselves
Fund ads safely from profit, read the numbers that matter, and know exactly what you can afford to pay for a new reader.
Safe ad budgets · CPC, ROAS & CAC · Reading ad data · Read-through & lifetime value
MODULE 6 ·
TAX
Stop overpaying, stop panicking
Stay organised all year, claim every author deduction, and stop foreign platforms withholding 30% of your royalties.
Tax season prep · Author deductions · Cross-border tax & the W-8BEN
MODULE 7 ·
PROTECTION
Protect your family, your income and your IP
The insurance that actually fits a creative career, beneficiaries that keep your books out of probate, and an exit plan so your catalogue keeps earning.
Business, life, disability & critical illness cover · Beneficiaries · Author exit strategies
MODULE 8 ·
INVESTING & REINVESTING
Build wealth that doesn't depend on your next release
Reinvest the right share in your business, then put the rest to work in index funds, dividends and tax-advantaged accounts.
Reinvesting · Investing for authors · Retirement planning · 401(k) · RRSP · TFSA
Plus: the Ink & Assets Vault
Every template, tracker and tool behind the lessons. Download, fill in, done.
The Ink & Assets course
8 modules, 45 lessons, from mindset to retirement
$249
Author P&L Tracker
15 tabs: annual dashboard, 12 monthly sheets, tax and compliance
$49
Planning toolkit
Series income projector, Launch Budget Planner, 12 month release roadmap
$39
Readthrough & LTV calculator
See exactly what a new reader is worth
$19
Subscription cost tracker
Find the tools quietly bleeding your budget
$19
Author master checklist
Interactive step-by-step checklist that keeps your plan on track
$15
Author password book
A5, 8 color-coded sections for every platform log in
$12
Total value
$398
Yours today for $99
Is this for you?
Yes, if you…
✓ Have books out and money coming in, but nothing to show for it
✓ Are carrying debt and want a clear way out
✓ Want a safety net for you and your family
✓ Want your writing to fund a real retirement
✓ Are a debut, a rising star or a seasoned pro (the quiz places you)
Not for you if you…
✕ Want a get-rich-quick publishing scheme
✕ Need personalised tax, legal or investment advice (the course shows you what to ask your professionals)
✕ Won't spend an hour a month on your numbers
Meet Jo Armitage
I'm Jo Armitage, and I've been publishing since 2014, with over 300 books across several pen names, a 52-book fairytale series, and four trips to the USA Today bestseller list along the way. These days I sell wide and direct, run four interconnected businesses, and invest in rental property, so I've made (and fixed!) just about every money mistake an author can make. Nothing in this course is theory I read in a book somewhere. Every module is something I've actually lived (the royalty gaps, the tax bills, all of it), and it's the system I use to run my own author money.
Why is it only $99
Because you'd be one of our founding members. Ink & Assets is brand new, and we want the first authors through the door to shape it. Here's the deal:
You pay less than half
Founding members get the full course and vault for $99. Everyone after pays $249.
You help shape it
Tell us what's missing and we'll build it. Every update and new template is yours for life
Tell us how it went
All we ask is honest feedback once you've worked through it, good or bad
Ink & Assets: course + vault
All 45 lessons, the full vault, lifetime access and every future update
$249 $99
One payment. Price goes to $249 on 1ST December
Less than one book cover. Less than an hour with most financial advisors. And if the cross-border tax lesson alone stops 30% being withheld from your royalties, it pays for itself fast.
Instant access · Secure checkout
The 14-day clarity or your money back guarantee
Take the Author Journey quiz and work through the first three modules. If you don't have a clearer plan for your money than you did before, email me at info@wealthjuno.com within 14 days of buying and I'll refund you in full. I only ask that you actually did the work first. That's the whole deal: you show up for the first three modules, and if the clarity isn't there, you don't pay for it.
Questions
I'm terrible at maths. Will I cope?
Yes. Everything is in plain English, and the templates do the maths. You type in numbers from your dashboards and the answers appear.
I'm in debt. Should I sort that first?
This is how you sort it. Module 2 walks you through the snowball and avalanche methods and building a buffer before you move on to growing wealth
Does it work outside the US?
Yes. It covers the US and Canada specifically (LLCs and S-Corps, the 401(k), RRSPs, TFSAs and cross-border tax). Everywhere else, the systems work the same and the course shows you what to ask your accountant.
How long will this take?
It's self-paced. Most authors can get their foundations, debt plan and cash flow set up in a few weekends, then keep it running in about an hour a month.
I'm in Kindle Unlimited, not wide. Is it still useful?
Absolutely. There's a whole lesson weighing up wide versus exclusive, and everything else, from Profit First to investing, works whichever you choose.
Is this financial advice?
No. It's education. You'll understand your options well enough to make confident decisions and to get far more out of your accountant or advisor.
How long do I get access?
For life, including future updates and new vault templates.
Your books built the income. Now let it build your future.
You've already done the hard part. Make sure every royalty you've earned is paying you, protecting you and growing.
P.S. The early-bird price is USD$99 until 1st December, then it goes to $249. Think about how many royalty payments you've already had and where they went. This is the cheapest it will ever be to make sure the next ones stay with you.